Not only the trademark but especially the design, the appearance of a product, influences the consumer’s decision to purchase. It appeals the customer emotionally and enhances customer loyalty. An innovative design is crucial for your company’s success. The design as an intellectual property right protects two- and three-dimensional patterns (shapes and colors). Its proprietor has the exclusive right to use the design and can therefore prevent imitations and replicas by competitors.
The copyright law protects creative performances, such as press releases, photographs, websites and computer programs. It grants the author the exclusive right to control the use and exploitation of the protected work. The copyright, in contrast to intellectual property rights, does not result from filling or registration, but accrues automatically upon the creation of the work itself, provided it fulfills the requirements for protection.