Trademarks identify the goods and services of a company and distinguish them from those of other companies. An effective defence against the registration and use of identical or similar signs by competitors usually requires the previous filing and registration of the trademark. Therefore, the registration of your trademark is essential to establish your brand name as an indication of origin and to guarantee quality.
Furthermore, trademarks can constitute considerable assets.Trademarks of well-known German automobile manufacturers for example are estimated at a value of 15 to 25 billion US dollars. Your trademark could be your most precious asset!